Coast Drinks, Joe McCanta
There are certain things that you know are going to be a sure hit, and Coast, the new mixers by Joe McCanta – global Grey Goose head of education and mixology and recently awarded Best International Brand Ambassador at the esteemed 2019 Spirited awards in New Orleans – is one of them.
Already awarded the Great Taste 2020 award for all three of their flavours, Joe and his business partner Richard have crafted three bespoke mixers, inspired by different coasts.
With a strapline that says ‘we bottle a time in a place,’ drinking a coast will bring you right back to times by the sea.
The fresh Coast Tonic Water is inspired by Great Britain, the sweet, warming Coast Maple Soda by New England, and the subtle, refined, mineral Coast Soda by Japan. All have a pinch of sea salt – a favourite ingredient for most good bartenders.
To celebrate their launch, we asked Joe to put together a bag of tricks for us – things you’d bring for a drink on the coast, with Coast mixers: a cocktail kit, a blanket, candles, inflatable beach ball and more.
This brand is doing their part too and are partners of the Marine Conservation Society, so drinking coast helps a coast.
@coast_fresh | @joemccanta